CALILA STUDIO
Concepting/Art Direction
+17184960076
Nike x Nordstrom Run Experience
Broadway, NYC
Status - Completed
2024
This project transforms Nike’s running category into an immersive, gallery-like retail environment inside Nordstrom. The design centers around movement, energy, and product storytelling, blending bold brand moments with sculptural forms.
The space is divided into zones that guide the guest through the full running ecosystem: performance footwear, apparel, and a dedicated “RUN” tunnel that serves as an immersive brand portal. Curved platforms create a dynamic central runway for mannequins, while layered shelving and illuminated displays frame the footwear wall like a gradient of motion.
A palette of saturated reds, soft neutrals, and reflective accents builds visual momentum across the floor, balanced by warm textures and sweeping seating forms that echo the rhythm of the track. The result is a clean, high-impact environment that merges athletics with elevated retail, delivering a focused yet theatrical Nike brand experience.
Óptica Quevedo
Roma Nte, CDMX
Status - Completed
2024
Óptica Quevedo is conceived as a quiet, sculptural retail space where light, texture, and proportion become the primary design language. Instead of treating eyewear as product, the project frames it as an object of precision — something that deserves clarity, calm, and spatial intention.
The store is structured around a sequence of carved planes and monolithic surfaces, creating a gallery-like environment with a soft, almost domestic warmth. Materials are kept minimal and tactile: textured walls, natural stone, and warm wood details that ground the space without overwhelming it. Light becomes a functional and emotional tool, washing gently across display walls and creating soft highlights that draw the eye without resorting to commercial glare.
Eyewear is displayed through a rhythm of built-in niches and linear shelving, allowing each piece to sit with space around it. Circulation is intuitive and open, with moments of pause that invite guests to engage slowly with the collection.
The result is a serene, contemporary optical store that elevates the act of choosing glasses into a refined, personal experience — part retail, part gallery, part sanctuary.
Restaurante Alfil
Sonora 57 Col. Condesa CDMX
Status - Completed
2024
The architectural layout centers around a generous, open bar that anchors the space both functionally and visually. Its placement allows for fluid circulation and interaction, creating a spatial rhythm that invites connection. Materials were chosen for their warmth and integrity—natural textures that age well and reflect the honest nature of the cuisine. Daylight enters through carefully positioned openings, enhancing the sensory experience throughout the day. The design speaks to the context of Condesa while offering a grounded, contemporary interpretation of a neighborhood restaurant.
Cara de Vaca -
Restaurant
Collaboration/Anagrama Studio
Monterrey, NL, Mexico
Status - Built
2020
Cara de Vaca was designed as a space that feels both unfinished and intentional — taking inspiration from basic
wood-framed construction, metal studs, and exposed structural systems often seen in temporary or raw housing builds.
Instead of covering or hiding these elements, we used them as the language of the architecture.
The structure is the aesthetic intention.
This raw framework is balanced by a more open, botanical approach — almost like a solarium. Natural light,
plant life, and air flow are part of how the space works. The building isn’t sealed; it’s porous. The architecture
sets the outline, but the environment is what fills it in.
The result is a restaurant that feels relaxed and open, with a layout that encourages slow movement and casual
gathering. Materials are direct. The space is not about decoration — it’s about structure, light, and atmosphere
working together in a simple, clear way.
Coachtopia MICO, Jingumae
Tokyo, Japan
Status - Completed
2024
This installation for Coachtopia was designed as a playful and immersive retail environment, inspired by the forms, colors, and energy of playgrounds.
The layout uses curved platforms, steps, and ramps to encourage movement and exploration, breaking the typical linear shopping experience. Visitors are invited to walk, climb, and engage with the space in a more informal, interactive way — turning the store into a kind of urban playscape.
Materials were carefully selected with sustainability in mind. The display risers and platforms are built from compressed recycled plastics and post-consumer waste, giving form to Coachtopia’s commitment to circular design. The bold blue flooring, colorful signage, and terrazzo-like textures reinforce the theme while creating a visual world that feels both light-hearted and purposeful.
The result is a retail experience that reflects Coachtopia’s values — youthful, optimistic, and conscious — while offering a space that’s as fun to move through as it is to shop in.
Coach Play - Chifeng
Taipei, Taiwan
Status - Built
2024
This Coach Play location on Chifeng Street was designed as a space that feels both local and unexpected — blending the brand’s global identity with the neighborhood’s creative, street-level energy.
The architecture references Taipei’s layered urban texture: informal, flexible, and alive. Materials were kept simple and tactile, allowing color, scale, and signage to take the lead in shaping the experience.
The layout invites movement and exploration — more like a curated corner store than a traditional boutique. Modular displays, custom fixtures, and bold graphics reflect Coach Play’s playful take on fashion and retail, while adapting to the street’s casual rhythm and foot traffic.
The space was built to feel grounded, expressive, and connected to its context — a retail presence with personality and a sense of place.
Óptica Quevedo - Roma Norte
CDMX
Status - Work in Progress
2025
This eyewear store was designed with a focus on clarity, rhythm, and material honesty. The layout is long and narrow, organized by a strong central axis that guides the user’s view from the street into the depth of the space.
Wall-mounted wood display units create a consistent rhythm along both sides, while a grid of linear ceiling lights reinforces direction and brings a sense of balance to the elongated volume. Materials were kept minimal and tactile: warm wood, exposed concrete, and a neutral stone backdrop define the palette, complemented by bold red accents that appear in key elements like the bench and visual identity features.
The storefront is transparent and open, framed in wood with an integrated signage element that plays with translucency and layered graphics. The shelving, lighting, and branding are integrated into the architecture rather than applied on top of it — making the design feel complete, but not overworked.
The result is a space that feels both functional and intentional — visually quiet but spatially rich.
Coachtopia Selfridges
London, UK
Status - Completed
2023
This installation was created as part of Coachtopia’s ongoing commitment to circularity and conscious design, taking over the main window display and in-store pop-up at Selfridges London.
The centerpiece is a spiral wooden structure inspired by the idea of continuous movement and reuse — a sculptural form that doubles as a display system for the Ergo bag collection. The structure was built using lightweight timber and repurposed cork, chosen for their low environmental impact and recyclability.
The visual language references both playground architecture and traditional craft systems — open, layered, and tactile — while celebrating the vibrant color palette of the upcycled Coachtopia pieces. Each bag is made from Coach leather scraps and post-consumer materials, making the display not just a showcase, but a statement about material transformation and design transparency.
The installation was designed to feel light, optimistic, and in motion — a physical expression of Coachtopia’s mission to rethink waste and craft in a playful, forward-looking way.
Óptica Quevedo - Juarez
CDMX, MX
Status - Built
2022
Óptica Quevedo was designed as a retail space that balances clarity with warmth — a modern eyewear store where each product is presented with intention.
The layout is built around a grid of illuminated shelving and displays, giving structure to the space while also creating a soft, diffused glow that frames the product. Colored walls and fixtures in warm yellow, coral, and deep green introduce rhythm and zoning without overwhelming the compact footprint.
The central seating area doubles as both consultation and display space, with translucent panels that echo the modular logic of the rest of the interior. A sculptural concrete counter anchors the foreground, while carefully placed plants and raw textures soften the overall atmosphere.
Material contrasts — glossy vs matte, light vs saturated — were used to highlight the precision of the product while keeping the space open and approachable.
Tucson
ADU
Tucson, AZ, USA
Status - Work in Progress
2024
Tucson 520 sq ft ADU Proposal in Sam Hughes.
An Arizona ADU, An accessory dwelling unit (ADU) is a small, self-contained residential unit located on the same lot as an existing single-family home. An ADU has all the basic facilities needed for day-to-day living independent of the main home, such as a kitchen, sleeping area, and a bathroom.
An ADU is designed for long-term, everyday living, while a guest house is not. The purpose of an ADU is to create accessible, affordable housing
Hula Hoop Playground
Monterrey NL, MX
Status - Built
2019
This indoor playground was designed as a bright, open space where color, geometry, and material texture come together to create a playful and engaging environment for children.
Each zone within the space is defined by its own form and palette — from soft terrazzo-patterned flooring to bold sculptural elements like the curved coral-tiled wall, grid-wrapped towers, and pastel staircases. Standard play equipment like slides and tunnels were integrated into custom architectural volumes to make them feel part of the spatial language, not just placed objects.
Color was used intentionally to support wayfinding and define activity zones, while maintaining a cohesive overall atmosphere. The material palette includes tile, polished resin, natural wood, and mesh — chosen both for durability and visual rhythm.
Large windows flood the space with natural light, enhancing the soft edges and giving the whole environment a sense of calm and clarity, even within its vibrancy. The design balances stimulation with comfort — creating a space that feels imaginative.